Youtube shorts monetization Guide

Article last updated on:
May 9, 2024

In recent years, short-form video content has gained massive popularity among social media users. With the rise of platforms like TikTok and Instagram's Reels, it was only natural for YouTube to join the party by launching their own version called "YouTube Shorts". However, navigating through the monetization process for YouTube Shorts can be a bit confusing for beginners who are looking into making money from their content. In this article, we will walk you through the entire process of monetizing your YouTube Shorts effectively.

Understanding YouTube Shorts

YouTube Shorts is a feature that allows creators to make and share short, vertical videos up to 60 seconds in length. These videos are designed to capture viewers' attention quickly and have become an increasingly prevalent form of content consumption on mobile devices. While the format may be simple, learning how to take full advantage of Shorts can be tricky, especially when trying to earn revenue from your creations.

How to Monetize Your YouTube Shorts

The first step in monetizing your YouTube Shorts is understanding the different ways you can make money on the platform. Let's explore some of these options in depth.

Ad Revenue

One way to make money from your YouTube Shorts is through ad revenue sharing. This involves allowing advertisements to play during or alongside your videos, earning you a percentage of the advertising fees paid to YouTube. To be eligible for ad revenue, you need to meet the following criteria:

       
  • You must be part of the YouTube Partner Program (YPP).
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  • Your content must comply with all YouTube guidelines and policies, including adhering to copyright laws.
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  • You must be over the age of 18 or have a legal guardian set up an AdSense account on your behalf (if under 18).
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  • Your channel must have at least 1,000 subscribers and 4,000 public watch hours in the last 12 months.

Once you meet these requirements, you can enable monetization in your YouTube settings. Note that ad revenue is currently not available for Shorts consumed directly from the Shorts shelf but might be enabled soon since some creators already report receiving revenue through this method.

YouTube Premium

YouTube Premium users pay a monthly fee to access ad-free videos, offline downloads, background playback, and exclusive content. If your Short is viewed by a YouTube Premium user, you will receive a portion of their subscription fee based on how much time they spent streaming your video.

Channel Memberships

Another way to make money from your YouTube Shorts is by offering channel memberships. This feature allows your viewers to support you by paying a recurring fee in exchange for exclusive badges, emojis, and perks like early access to new videos or behind-the-scenes content. To be eligible for offering channel memberships, you need to meet the following criteria:

       
  • You must be part of the YouTube Partner Program (YPP).
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  • Your channel must have at least 30,000 subscribers.
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  • Your content and memberships must follow all YouTube guidelines and policies.

Remember that you control what perks and benefits your members receive, so consider creating exclusive Shorts as part of their membership rewards to increase engagement and keep them coming back for more.

Merchandise Shelf

If you have merchandise such as apparel, accessories, or physical products, you can sell it through the "merchandise shelf" displayed below your videos, including YouTube Shorts. To use this feature, you need to meet the following eligibility requirements:

       
  • You must be part of the YouTube Partner Program (YPP).
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  • Your channel must have at least 10,000 subscribers.
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  • Your content and merchandise must comply with all YouTube guidelines and policies.

Selling merchandise is an excellent way to monetize your Shorts while simultaneously strengthening your brand's presence on the platform and boosting audience engagement.

Super Chat & Super Stickers

During your regular live streams on YouTube, your viewers can purchase "Super Chats" and "Super Stickers" to highlight their messages in the chat or show their support through animated stickers. While these features are not directly applicable to Shorts, they still contribute to your overall earnings and can help establish a strong relationship with your fanbase.

Remember that it's essential to diversify your income sources as a content creator - while Shorts alone might not make you tons of money, utilizing them alongside other monetization methods can lead to significant revenue growth over time.

Promoting Your Shorts to Maximize Earnings

No matter how you choose to monetize your YouTube Shorts, success largely depends on getting your content in front of the right audience and driving user engagement. Here are some tips to promote your Shorts effectively:

       
  • Optimize your video metadata: Use relevant titles, descriptions, keywords, and hashtags, so your Shorts get found by users interested in your subject matter.
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  • Create eye-catching thumbnails: Having a visually appealing thumbnail increases click-through rates and encourages viewers to watch your Short.
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  • Share your Shorts on other platforms: Don't limit yourself to YouTube - share your content across social media channels like Facebook, Twitter, and Instagram to reach a wider audience.
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  • Interact with viewers in the comments section: Engage with your audience by responding to comments and building relationships with your viewers.

By utilizing these promotional strategies, you can boost your YouTube Shorts' visibility and attract more viewers, leading to higher chances of monetizing your content effectively.

The Future of YouTube Shorts Monetization

As YouTube continues to grow its Shorts platform, new monetization opportunities are expected to arise. Recently, YouTube announced the "YouTube Shorts Fund," a $100 million fund set to reward creators who create unique and engaging Shorts. This move indicates that YouTube is committed to supporting content creators and plans to invest heavily in expanding their Shorts ecosystem.

In conclusion, although monetizing YouTube Shorts may seem daunting at first, understanding the different methods available and using them in combination with smart promotion tactics can undoubtedly lead to revenue growth over time. Stay updated on YouTube's latest changes, and always be ready to adapt your strategy when needed for continued success.

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